Thursday, 16 April 2009

How We Can Help with your Budget Printing

Fast printing, quality printing and budget printing - if you're looking for any of these we would love the opportunity to help you with your Design and Marketing Solutions on a budget.

We have such a large range of printed products, you can easily find options for printing on a budget. For our best low cost business card printing I would recommend either our Budget Business Cards which offer our lowest price cards with printing single-sided in black only onto a quality white-card, or for something a little more snazzy, black printing onto our Stardream Card Stock - a sparkly luminescent stock that I believe would be the best way to dazzle your potential clients and allow them to spot your card in the depths of their dark handbags and dusty wallets.

Budget cards are a good entry-level to start with, allowing you to get your name and contact details out there, and upgrading to a glossy or satin matt finish card when business takes off.

Next step up would be our Quickstart range. These are all digitally printed with the latest in print technology for a smooth finish and great vibrant colours. For these we print on a chunky 310gsm card. Durable and quality that you'll be happy with? Definately. Contact us if you like to dip your toes in the water before you swim and we will happily send you some samples.

Climbing the ladder a little higher we have our Value range. It's tempting to state this is our best value, but the product speaks for itself. Value business cards are Offset Printed, the best quality we can produce with the best colours - and a colour-matching service available if your business card must match your lipstick, or carpet, or company colours. (We have matched to squashed berries that were posted to us in a sticky envelope before, so I wasn't kidding about the lipstick!)

Value cards come in two finish options ; Smooth-as-Satin Matt business cards - a silky matt that doesn't dull your colours as much as a true Matte finish. Our Satin Matt business cards are laminated both sides, but you can easily write on the back with a ballpoint pen. Satin cards are glamerous and professional - contact us for a sample and be amazed.

Hi-Gloss business cards offer a rich glossy finish giving depth to your printing while adding durability to your card. Hi-Gloss cards are laminated on the front only, so you can note your appointments, notes, or contact names on the reverse.

Top shelf - you'll be wanting to take a look at our Vmax range. All the quality and finish options of our Value range with the addition of Magnets and stickers - which will have the same image printed onto them as your business cards. You'll want to be handing these out from the slightly-lowered tinted window of your limousine.

For the full range, take a look at our website where you can select your product and order online, all while keeping track of your job progress and being able to upload your file direct online, request your proof method, and any alterations online http://www.patchprint.co.nz

Need Graphic Design? This is our passion and we would welcome the opportunity to work with you to create a business identity that suits your needs. Contact us today!

Monday, 6 April 2009

The Art of Marketing - tips for design and marketing

"The Art of Marketing is the art of Brand Building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner." - Philip Kotler.

In short - No Brand equals No Business. This is a simple statement of fact, unless you are simply competing for price and not trying to create your own identity, you need a brand.

So what is a brand? 

"A brand is not a product. It is the sum total of everything a company does - the good, the bad and even the off strategy - that creates a large context or an identity in the consumer's mind." - Scott Bedbury.

Strong Brands have distinction, authenticity and a brand promise. 
A Brand is a Promise. A Brand is a Mark of Trust. 
A brand promise is supported by three key management principals ; 
1. Positioning ; Determining what you want your promise to be. 
2. Communication ; Creating an expectation in the customers mind of what the promise is. 
3. Operations ; Delivering the Promise.

"The most powerful and enduring brands are built from the heart - if people believe they share values with a company, they will stay loyal to a brand." - Howard Schultz.

If you need some advice on creating your own brand and identity we'd love the opportunity to help. We have a selection of the best graphic and web designers we could get our hands on and they're waiting for a chance to use their creative skills to work with you on your company brand or company logo. 

From there we can offer the best value printing for your colour business cards, letterheads, notepads, envelopes or any other company branded stationary you may need. Expand your identity by taking advantage of our special branded products like presentation folders, personalised pens, caps or t-shirts, consumer-targeted brochures and flyers, give-away items like stickers and magnets, and a lot more creative and inspiring marketing ideas we can offer. See our website for more ideas on how to market your identity www.clickprint.co.nz

For Graphic Designers or Business Owners in the creative trade, apply for trade access to our wholesale website and let our wide range expand your own product list. For those with their own product range we specialise in extras and tricky jobs like business cards with foils (in red, green, blue, silver, gunmetal, gold, bronze, black or white), also embossing and custom diecutting (for example rounded corners on business cards or your own funky cut-out designs for cards, brochures etc.), not to forget those hard to find jobs like docket books and ticket books, with all our finishing options including perforating, numbering, collating, binding, hole-punching, and even envelope-stuffing after the tight schedule printing of those bulk flyer printing and envelope branding marketing jobs - you don't want to do THAT yourself.

If you think we can help, we'd welcome the opportunity to see if we are the right people for the job, if we can meet your printing and marketing needs and find a solution that works for you. Our system of online ordering and job archiving / handling is the best I've come across so give us a try, you'll be glad you did.

Trades people find us here at www.theproductionhouse.co.nz