"The Art of Marketing is the art of Brand Building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner." - Philip Kotler.
In short - No Brand equals No Business. This is a simple statement of fact, unless you are simply competing for price and not trying to create your own identity, you need a brand.
So what is a brand?
"A brand is not a product. It is the sum total of everything a company does - the good, the bad and even the off strategy - that creates a large context or an identity in the consumer's mind." - Scott Bedbury.
Strong Brands have distinction, authenticity and a brand promise.
A Brand is a Promise. A Brand is a Mark of Trust.
A brand promise is supported by three key management principals ;
1. Positioning ; Determining what you want your promise to be.
2. Communication ; Creating an expectation in the customers mind of what the promise is.
3. Operations ; Delivering the Promise.
"The most powerful and enduring brands are built from the heart - if people believe they share values with a company, they will stay loyal to a brand." - Howard Schultz.
If you need some advice on creating your own brand and identity we'd love the opportunity to help. We have a selection of the best graphic and web designers we could get our hands on and they're waiting for a chance to use their creative skills to work with you on your company brand or company logo.
From there we can offer the best value printing for your colour business cards, letterheads, notepads, envelopes or any other company branded stationary you may need. Expand your identity by taking advantage of our special branded products like presentation folders, personalised pens, caps or t-shirts, consumer-targeted brochures and flyers, give-away items like stickers and magnets, and a lot more creative and inspiring marketing ideas we can offer. See our website for more ideas on how to market your identity www.clickprint.co.nz
For Graphic Designers or Business Owners in the creative trade, apply for trade access to our wholesale website and let our wide range expand your own product list. For those with their own product range we specialise in extras and tricky jobs like business cards with foils (in red, green, blue, silver, gunmetal, gold, bronze, black or white), also embossing and custom diecutting (for example rounded corners on business cards or your own funky cut-out designs for cards, brochures etc.), not to forget those hard to find jobs like docket books and ticket books, with all our finishing options including perforating, numbering, collating, binding, hole-punching, and even envelope-stuffing after the tight schedule printing of those bulk flyer printing and envelope branding marketing jobs - you don't want to do THAT yourself.
If you think we can help, we'd welcome the opportunity to see if we are the right people for the job, if we can meet your printing and marketing needs and find a solution that works for you. Our system of online ordering and job archiving / handling is the best I've come across so give us a try, you'll be glad you did.
Trades people find us here at www.theproductionhouse.co.nz
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